Aci-Jel is a women’s vaginal health product under the Care Pharmaceutical master-brand.
Task: to deliver Mamamia-like articles to raise brand awareness and inform and entertain customers and browsers.
What I delivered: commissioned as a freelancer by L&A Social/Tag agency, I worked on the content strategy including article pillars and a list of 15+ thought-starter article themes. I was on the pitch team to present to the client. We impressed and immediately won the business. I was thrilled with how creative the brand allowed me to be, some of the content was quite edgy and witty. I wrote six articles: three essays, two third-person anecdotes and one expert-driven how-to. There were only two very minor amends across all six articles.
Contact me: info@katemcmahonmyword.com